
Shoptalk Europe 2023 Key Takeaways
Shoptalk Europe 2023 quick summary.

Does Chiara Ferragni really use Pantene as a shampoo?
Let’s briefly analyze the deinfluencing trend on TikTok and what it could mean for brands and their digital marketing strategies

Is direct-to-consumer (DTC) for everyone?
Direct-to-consumer e-commerce explained following five principles.

To correlate, or not to correlate, that is the question.
If you love data and data analysis, you should be aware of the mental shortcut that our brain uses and the risk of falling into the spurious correlation trap.

What do Pirandello, math and a river have in common? - Part 3
Let’s see how Pirandello, son of the Chaos, explained in one of his plays the intimated disorder that humanity was experiencing in the early decades of 1900.

What do Pirandello, math and a river have in common? - Part 2
In this second episode, we continue to analyse how Italian literature, math, and nature are linked together. This time, we will take the science and nature approach and we will speak about rivers.

What do Pirandello, math and a river have in common? - Part 1
The answer is not complex. Something ‘complex’ (a number) is actually part of the answer…

Six (or less) degrees of separation
With only six steps, you can connect with all the people on earth... how’s this possible?